On the one hand, some saw the increasing influence of digital distribution as having a democratizing effect on the market, letting big publishers and small indie developers compete on even footing. BioWare's Greg Zeschuk argued that, these days, a well-known brand isn't enough to sell a low-quality game on its own. "EA hasn't been throwing out half-assed content [on digital platforms]," he said. "You not only have to have the franchise but also the quality."
